client |

SCOPE |

style |

industry |

Marmol Boutique

Brand Strategy + Visual Identity

Cool, Fun, Feminine, Exciting

Retail, Fashion

project

Marmol Boutique, an online haven for the modern cool girl, approached us to create a brand that spoke to their mission: empowering women to find fun and feminine pieces that express their unique style, without the stress of endless searching or hefty price tags.

Our goal was to craft a playful and inviting brand identity that resonated with Marmol's motto, "It's cool to be kind." We utilized a vibrant palette of pinks and reds to evoke a sense of fun and flirt, while also developing unique branding collateral to make their packaging stand out in the crowded online fashion market.