Meet Pateley
| payt-lee |
I could start by telling you I'm a brand strategist, creative director or designer by trade (which are all in fact true...)
But what really matters (and what makes working together a little different) is that I'm a big picture thinker.
I’m looking at who your business has become, the quality of the work you do, and where the two are no longer matching up. (I’m looking at you, outdated website and cookie-cutter logo.)
Because I don’t want your brand to simply look better.
I want it to accurately represent who you are now, make your value easier to understand, and help the right people find you.
honestly,
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industries worked with
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increase in client revenue
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brands built & transformed
My background is in marketing, where I learned to look at the business before deciding what it needed to say, create, or promote.
Since then, I’ve worked across branding, web design, social campaigns, photoshoots, launches, collaborations, partnerships, and client experiences. That experience taught me how every part of a business affects the way people understand it, trust it, and decide whether it is right for them.
Today, I’ve worked with more than 45 brands across 25+ industries, from solopreneurs building something from the ground up to established, multi-location businesses ready for a major transformation.
(so yes, I'm thinking about making your business visually stunning, but I'm also thinking about what happens after that)
A jill of all trades
I've been there. Where it felt like my business had evolved, but my brand was still introducing an older version of it.
Brooks Branding had evolved, but the way I was presenting it no longer reflected the business I wanted to build.
So I stopped patching the old version and got clear on who I was, who I wanted to serve, what made my approach different, and where the business was headed. For the first time, my messaging, visuals, voice, and services all started telling the same story.
My brand didn’t just feel more aligned.
My entire business did.
my own repositioning story
I had more clarity, focus, and drive because I finally knew what I was building and how I wanted it to be perceived.
That experience showed me firsthand that a rebrand can do far more than change how your business looks. It can change the entire trajectory of it. (turns out it's much easier to move forward when you actually know where you're going.)
Strategy might guide the work, but faith guides how I do it.
I’m a follower of Jesus, and my faith is the foundation of Brooks Branding.
I consider Him the true CEO of this business, and my goal is to glorify Him through the work I create, the way I serve my clients, and the integrity with which I run my business.
That means giving honest guidance, caring well for what you’ve entrusted to me, and approaching every project with excellence.
built on something bigger
It also shapes the kind of brands I want to create: not something that simply looks polished, but something meaningful, memorable, and rooted in who you truly are.
I look for thoughtful ways to bring your history, values, personality, and point of view into the brand so people don’t just see it. They understand it, remember it, and know why it matters.
