client |
SCOPE |
style |
industry |
New in Town
Logo Design, Brand Guide
Classic, Vintage, Modern, Laidback
Retail, Fashion
project
New in town is a curated clothing boutique dedicated to creating a brand that gives classic, sophisticated, and vintage items to the market of women in their 20's-40's. With a strong online presence they wanted to refine their brand to reach their ideal audience. We created a custom brand strategy and and brand identity to help them navigate a crowded industry in the market. we wanted to draw on our client's floridian roots, while keeping it clean, modern and classy.
Pateley was so great to work with! She asked great questions to really understand my brand, what I was looking for, and really listened to all of my requests. It made the whole process very easy and I’m so happy with the final designs!
- Caitlyn
