client |

SCOPE |

style |

industry |

New in Town

Logo Design, Brand Guide

Classic, Vintage, Modern, Laidback

Retail, Fashion

project

New in town is a curated clothing boutique dedicated to creating a brand that gives classic, sophisticated, and vintage items to the market of women in their 20's-40's. With a strong online presence they wanted to refine their brand to reach their ideal audience. We created a custom brand strategy and and brand identity to help them navigate a crowded industry in the market. we wanted to draw on our client's floridian roots, while keeping it clean, modern and classy.