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This moment in thyme

brand experience + Web design

GROUNDED, PLAYFUL, ORGANIC

COOKING MEMBERSHIP + IN-PERSON CLASSES

About the Project

Based in Santa Barbara, Brittany came to me looking to elevate and expand the already-established This Moment in Thyme brand as she prepared to launch her online cooking class membership and grow her in-person experiences. The goal was to create a memorable brand and website that felt artistic, welcoming, and deeply rooted in connection and collaborative cooking.

We brought this vision to life through hand-sketched playful elements, framed illustrations, organic textures, earthy colors, and thoughtful branding details inspired by fresh ingredients and shared meals. Every detail was intentionally designed to give the brand more personality, warmth, and recognition while still feeling elevated and refined.

Alongside the visual identity, I designed a custom website experience and cohesive social media templates to support the membership launch and create a recognizable presence across every touchpoint. The final result is a brand that feels creative, community-centered, and full of life, perfectly reflecting the experience Brittany creates through This Moment in Thyme.